David Eichler

David Eichler

Co-Founder and Creative Director

David is a long-time, outspoken advocate for the end of cannabis prohibition, having witnessed first-hand the power it holds as a medicine. He recently celebrated his thirtieth year as a stoner and is quick to share that cannabis has been a “gateway” to having a happy life, filled with family, friends and a successful business. Professionally, he loves to call himself a “mutt” thanks to a career that has included a broad spectrum of roles and industries. After graduating from Wesleyan University (CT), David began an 11-year-tour-of-duty in Hollywood — developing and writing screenplays, and overseeing the production and marketing of features at Warner Bros., Disney, Paramount, and 20th Century Fox, including “Rapid Fire”, “Free Willy 2”, “Broken Arrow”, and “Murder at 1600.”

David enlisted for the dot-com revolution in 2000, first joining a startup venture in Palo Alto as its V.P. of Content, and then as the Director of Brand Marketing for an enterprise-software company servicing Fortune 100 clients. After moving to Phoenix, he tackled marketing and public relations assignments in the arts, tourism, public and private sectors before founding Decibel Blue in 2005. His agency has been honored with an IMPACT Award and has either won or been a finalist for the OBIE Outdoor Award, the Spirit of Enterprise, and numerous MarComs and Copper Anvils. In 2014, PR Daily recognized Decibel Blue as the nation’s top integrated communications agency with its ACE Award. A watershed year indeed, this was also when Decibel Blue expanded to Denver. Two years later, he and his wife Diane founded Decibel Green to service cannabis and sustainability clients. He is proud that his cannabis clients have played or are currently playing a central role in legalization efforts in more than 10 states.

David is a member of the Phoenix Business Journal’s 2007 class of “40 under 40,” and has served as a judge for the past six years of the competition. He sits on the Endowment Board for Arizona State University’s Walter Cronkite School of Journalism and Mass Communication, where he has also taught. He is on the boards of My Sisters’ Charities and Project Helping, and is a member of the Downtown Denver Partnership’s 2016 Leadership Program.  His perspective has been featured in Forbes.com, MSNBC.com, E! Online, US Weekly, the Denver Business Journal and Phoenix Business Journal. He regularly speaks on, or moderates, panels for the Phoenix Chamber of Commerce and has penned guest columns/blogs for Dun & Bradstreet’s All Business.com, O’Dwyer’s, PR News, and AZ Business Magazine – which recognized him in 2014, 2015 and 2016 as one of Arizona’s top business leaders.

When he isn’t collecting speeding tickets, taking pictures or staring down buffalo, David looks forward to his annual “retreat” to Amsterdam, as well as rooting for the Avalanche, Broncos and Dodgers and playing with his two circus dogs, Bam Bam and Cali. They are Havanese, just like the ones you saw spinning and hopping in Ringling Bros. Oh, and he’s been married for 25 years to some woman at Decibel Green who shares the same last name.


Prohibition goes beyond the bounds of reason, in that it attempts to control a man’s appetite by legislation, and makes a crime out of things that are not crimes. A prohibition law strikes a blow at the very principles upon which our government was founded. ~ Abraham Lincoln, 1840